8l7l Privacy Policy

Who We Are

8l7l is an internationally licensed online gaming platform operating under a valid gaming licence. For the purposes of this Privacy Policy, "8l7l", "we", "us", and "our" refer to the platform operator, its parent company, subsidiaries, and authorised affiliates collectively responsible for processing your personal data.

8l7l operates as the data controller in respect of the personal information you provide when registering, verifying your identity, depositing funds, placing wagers, and using any other feature of the platform. As data controller, 8l7l determines the purposes and means of processing your personal data and is fully responsible for ensuring that processing is carried out lawfully, fairly, and transparently.

This Privacy Policy applies to all personal data collected through the 8l7l website, mobile site, and any associated applications or communication channels including Live Chat, Messenger, and email support. It forms part of the broader contractual relationship between you and 8l7l as set out in the Terms & Conditions. Please read both documents together.

Data We Collect

8l7l collects the following categories of personal data from players during the course of account registration, ongoing platform use, KYC verification, and customer support interactions:

8l7l does not collect special category data such as health information, religious beliefs, or political opinions. Where gaming activity data is used for responsible gaming purposes — such as monitoring for patterns indicative of problem gambling — this is done to fulfil legal obligations and protect player welfare, not for commercial profiling.

How We Collect Your Data

8l7l collects personal data through the following mechanisms:

• Directly from you — when you complete the registration form, submit KYC documents, make a deposit or withdrawal request, contact customer support, or participate in promotional activities.
• Automatically through platform use — via server logs, session tracking systems, and cookies when you browse or interact with the 8l7l website or mobile interface. Technical data such as your IP address, device identifiers, and browser fingerprint are collected passively during each session.
• From third-party verification partners — when you submit documents for KYC, our certified identity verification partner may return enriched identity confirmation data to 8l7l to complete the verification process.
• From payment processors — payment providers such as JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and Allied Bank may share transaction confirmation data with 8l7l as part of payment processing workflows.
• From fraud and risk detection systems — 8l7l uses automated fraud detection tools that may cross-reference registration and transactional data against known fraud indicators. These systems do not make fully automated decisions that produce legal effects without human review.

Why We Use Your Data

8l7l uses the personal data it collects for the following defined purposes. We do not use your data for any purpose incompatible with those listed here without first obtaining your consent or establishing an alternative legal basis:

• Account creation and management — to register your account, verify your identity, manage your player profile, and facilitate your use of all platform services.
• Payment processing — to process deposits, verify payment method ownership, execute withdrawal requests, and maintain accurate financial records for each account.
• Legal compliance and KYC — to fulfil age verification obligations (21+), anti-money laundering (AML) screening, Know Your Customer requirements, and any other regulatory obligations under our licensing framework.
• Responsible gaming — to monitor gaming patterns, enforce player-requested limits and self-exclusions, identify signs of problem gambling behaviour, and provide targeted responsible gaming interventions where required.
• Fraud prevention and platform security — to detect duplicate accounts, identify suspicious betting patterns, prevent money laundering, and protect the integrity of the platform and its players.
• Customer support — to respond to your queries, resolve disputes, investigate complaints, and maintain records of support interactions.
• Platform improvement — to analyse aggregate usage patterns, improve game performance, optimise the user experience, and develop new features based on anonymised behavioural insights.
• Communications — to send you transactional notifications (account activity, deposit confirmations, withdrawal updates), important policy change notices, and where you have opted in, promotional communications about 8l7l offers.

Legal Basis for Processing

8l7l processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:

• Contractual necessity — processing required to perform the contract between you and 8l7l, including account operation, payment processing, and delivery of gaming services.
• Legal obligation — processing required to comply with applicable laws and our licensing obligations, including KYC, AML, age verification, and regulatory reporting.
• Legitimate interests — processing carried out for 8l7l's legitimate business interests where those interests are not overridden by your rights. This includes fraud prevention, platform security, responsible gaming monitoring, and aggregate analytics.
• Consent — processing based on your explicit, freely given consent, primarily for marketing communications and optional cookies. Where consent is the basis for processing, you have the right to withdraw it at any time without detriment.

Data Sharing & Disclosure

8l7l does not sell your personal data to any third party. Data is shared only in the limited circumstances described below, and only to the minimum extent necessary for the stated purpose:

• Payment processors — JazzCash, EasyPaisa, HBL, UBL, Allied Bank, Meezan Bank, SadaPay, and USDT network operators receive only the transaction-specific data required to process your deposit or withdrawal.
• KYC and identity verification providers — certified third-party verification partners receive your identity documents and associated data solely to perform the identity verification service on behalf of 8l7l.
• Fraud detection and AML screening services — automated screening tools may receive transaction and identity data in pseudonymised form to flag potential fraud or money laundering indicators.
• Regulatory and licensing authorities — 8l7l may be required to disclose player data to its licensing authority, financial intelligence units, or law enforcement agencies where required by law or under a valid legal order.
• Game software providers — game studios and live casino operators providing games on the 8l7l platform may receive anonymised session data necessary to deliver the game experience and ensure RNG audit compliance. No personally identifying data is shared with game providers.
• Business transfers — in the event of a merger, acquisition, or sale of all or part of 8l7l's business, player data may be transferred to the acquiring entity, subject to equivalent privacy protections. Players will be notified of any such transfer in advance.

Cookies & Tracking Technologies

8l7l uses cookies and similar technologies to operate and improve the platform. The following categories of cookies are used:

• Strictly necessary cookies — essential for the platform to function. These include session authentication cookies, security tokens, and load-balancing cookies. They cannot be disabled without breaking core platform functionality.
• Functional cookies — remember your preferences such as language settings, display options, and notification choices to personalise your experience across sessions.
• Analytical cookies — collect anonymised data about how players use the platform, which pages are visited most, and where technical errors occur. This data is used exclusively to improve platform performance and is not linked to individual accounts.

8l7l does not use advertising cookies, third-party retargeting pixels, or social media tracking scripts on the platform. You can manage cookie preferences through your browser settings at any time. Disabling functional or analytical cookies will not affect your ability to log in, deposit, or play on 8l7l.

Data Security

8l7l implements a comprehensive, multi-layered security architecture to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Security measures in place include:

• 256-bit SSL/TLS encryption on all data transmissions between your device and 8l7l servers.
• AES-256 encryption at rest for all sensitive data fields including identity documents, payment details, and KYC records.
• Bcrypt password hashing — your account password is never stored in recoverable form. 8l7l support staff cannot view or retrieve your password.
• Role-based access controls ensuring that only authorised personnel with a documented business need can access personal data, and only to the minimum extent required.
• Regular independent security audits and penetration testing of the platform infrastructure.
• Automated intrusion detection and DDoS mitigation systems operating continuously.
• Secure, geographically redundant data centre hosting with ISO-certified physical security controls.

Despite these measures, no digital system can guarantee absolute security. In the event of a data breach that poses a risk to your rights and interests, 8l7l will notify affected players and the relevant regulatory authority within 72 hours of becoming aware of the breach, in accordance with applicable notification obligations.

Data Retention

8l7l retains your personal data for the periods set out below. Retention periods are determined by the nature of the data, the purpose for which it was collected, and the minimum retention requirements imposed by our licensing obligations:

• Active account data — retained for the full duration of your account being active on the platform.
• Financial transaction records — retained for a minimum of five (5) years following the date of the transaction, in compliance with anti-money laundering regulations applicable under our international gaming licence.
• KYC and identity verification documents — retained for a minimum of five (5) years following account closure or the last date of transaction activity, whichever is later.
• Gaming and wagering logs — retained for a minimum of three (3) years for dispute resolution and regulatory audit purposes.
• Customer support records — retained for two (2) years following resolution of the relevant interaction.
• Marketing preferences and consent records — retained for the duration of the consent plus two (2) years to demonstrate compliance.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Account closure by a player initiates the retention schedule; data is not deleted immediately upon closure but is restricted from active use and scheduled for deletion at the end of the applicable period.

Your Rights

As a player whose personal data is processed by 8l7l, you have the following rights in relation to your data. These rights can be exercised at any time by contacting 8l7l at [email protected]:

• Right of access — you have the right to request confirmation of whether 8l7l holds personal data about you and, if so, to receive a copy of that data along with information about how it is used.
• Right to rectification — you have the right to request correction of any inaccurate or incomplete personal data held about you. Certain data fields can be updated directly through your account profile settings.
• Right to erasure — you have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to any overriding legal retention obligations.
• Right to restriction — you have the right to request that 8l7l restricts the processing of your data in certain circumstances, such as while a dispute about accuracy is being resolved.
• Right to data portability — you have the right to receive a copy of the personal data you have provided to 8l7l in a structured, commonly used, and machine-readable format.
• Right to object — you have the right to object to processing carried out on the basis of legitimate interests, including profiling, where you believe your interests or fundamental rights override 8l7l's legitimate interests.
• Right to withdraw consent — where processing is based on your consent (primarily marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

8l7l will acknowledge all rights requests within 48 hours and will respond substantively within 30 calendar days. In complex cases, this period may be extended by a further 30 days, in which case you will be informed of the extension and the reason for it. There is no charge for exercising your rights in standard cases.

Children & Minors

8l7l is strictly an adults-only platform. The minimum age to register and use 8l7l is 21 years. 8l7l does not knowingly collect, process, or retain personal data from any individual under the age of 21.

If 8l7l becomes aware or has reason to believe that an account has been registered by or on behalf of a person under 21 years of age, the account will be immediately suspended, all funds will be frozen pending investigation, and the account will be closed. Any deposits made on a minor's account will be returned to the originating payment method after deduction of any amounts wagered, in accordance with our minor protection policy.

Parents and guardians who have reason to believe that a minor in their household has accessed or registered on the 8l7l platform are encouraged to contact 8l7l support immediately via Live Chat or at [email protected]. We will treat such reports as high priority and act swiftly.

Third-Party Services

The 8l7l platform integrates with a number of third-party service providers to deliver its full range of features. While 8l7l carefully vets all third-party partners and requires them to adhere to strict data protection standards, this Privacy Policy does not extend to the independent data practices of those third parties.

Third-party services integrated into the 8l7l platform include game software providers, live dealer studio operators, payment gateway providers, identity verification services, and fraud detection systems. Each of these providers operates under its own privacy and security framework, which 8l7l reviews as part of the onboarding and ongoing contract management process.

8l7l does not embed any social media sharing buttons, third-party advertising networks, or external analytics platforms on the main player-facing areas of the platform. Any links to external content accessible from the 8l7l platform — including responsible gaming resource organisations — are navigated at your own risk, and you should review those sites' individual privacy policies before submitting any information to them.

Policy Amendments

8l7l reserves the right to update or revise this Privacy Policy at any time to reflect changes in platform operations, applicable laws, licensing requirements, or data processing practices. The most current version of this Privacy Policy will always be available at 8l7l.org/privacy-policy, with the effective date updated accordingly.

Where changes are material — meaning they significantly affect how your personal data is collected, used, or shared — 8l7l will notify registered players by email to the address on record and via a prominent in-platform notice at next login. Non-material amendments, such as clarifications of existing practices or administrative updates, will take effect immediately upon publication without individual notice.

Continued use of the 8l7l platform following publication of a revised Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not agree with a material change to this Privacy Policy, you should cease using the platform and request account closure.

Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a concern about how 8l7l has handled your personal data, please contact us through any of the following channels:

• Live Chat: Available 24/7 directly within the platform. Fastest response — typically under three minutes. Suitable for general privacy queries and data access requests.
• Email: [email protected] — for formal data rights requests, please mark your email subject as "Data Rights Request" or "Privacy Complaint". Responses within 48 hours, substantive resolution within 30 days.
• Messenger: Available 24/7 via 8l7l's official Messenger channel. Suitable for general privacy queries in both Urdu and English.

If you are not satisfied with 8l7l's response to a privacy complaint, you have the right to escalate the matter to the relevant data protection authority or to the dispute resolution process available under 8l7l's licensing framework. 8l7l will cooperate fully with any such regulatory investigation.